Complaxtic?

Why on earth would Comcast buy Plaxo to (apparently) compete with YouTube & Flickr?

I think there will be obvious signs of the result of this combination by the end of this in terms of Comcast products. When we'll do that on specific platforms, we don't know yet. I think one of the biggest things to look forward to is not just things Plaxo has already built, but really bringing the social web to the notion of navigating, of making decisions about what you want to watch. ... Our plan is to really weave the social fabric into all those platforms so that when you go to your TV set or you go to Fancast.com, you're watching what your friends have recommended

Plaxo's big thing is managing & sharing address books, not streaming media, nor recording what media you're consuming. I can't picture having any desire to share that kind of info there, either.

At least as Plaxo is now, I just see it as a handy social / business networking contacts site, where if someone I have in Address Book on my Macbook updates their Plaxo information, my computers gets that change automatically. That's handy.

But I don't see much point in broadcasting that I'm recording "Lost" and "Battlestar Galactica" on the EyeTV each week, and I don't really care -- or, more importantly, want to know -- if people in my address book are going to be watching those shows, or, say, a football game, or "American Idol".

I don't get it. Perhaps I just lack imagination.

Maybe next Verizon will buy LinkedIn for their, uhh, media expertise. Yeah, that's the ticket.